A website is the most important asset today’s small business. It can change the rules for companies of all sizes and shapes. However, creating a website that alters the rules requires an expert knowledge of technology and skills. It’s not for the faint of heart and requires a full-stack of technology in order to develop an impressive, visually convincing and responsive website that draws your market segment and turns them into paying customers.
Digital marketing and web development are like peanut jelly and butter – when they’re working together and are the best of both worlds. Digital marketing connects with the target audience through techniques such as SEO, content marketing and PPC (pay per click). Web development improves SEO and enhances the user experience, as well as unlocks advanced analytical tools to ensure digital marketing success.
Your agency’s website is where your digital marketing performance is performed. To keep your website’s performing at its best, you must focus on speed and performance. Websites that are slow perform like a play that has long awkward interruptions. Focus on speed and web development to ensure that your site is fast, responsive, and reliable.
Effective communication with your clients is a crucial element of the growth strategy of your agency. Your channels and messages should be customized to your ideal client personas, or the fictional profiles that represent your most valuable target. This will allow your agency to draw people to your company and show them how you can solve their business problems and motivate them to take action.