Production Features of the LEGO Company History

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Over the course of its history, Lego has benefitted from a range of production features. Lego has been able to create some of most popular toys around the world thanks to these features. They include an innovative interlocking mechanism, as well as the use plastic instead of other materials. These unique features have helped the company to become the top toy maker in the world.

The 1960s saw the company grow rapidly. One significant change took place when Godtfred Kirk’s cousin, Dagny Holm, joined the company as a model builder. Dagny was a pro at creating huge-scale models and worlds which were displayed in the showroom. This was an excellent way to promote the possibilities of the LEGO bricks and to generate interest among children.

In 1971, the LEGO system began to expand with the addition of furniture pieces and dollhouses. The LEGO system further grew in 1972 with the addition of ship and boat sets with hulls floating. In the 1960s, the company started its international expansion by selling in North America via a licensing agreement with Samsonite.

In the 1980s the company continued to grow and diversify its offerings, as well as modernize. The company also established an engineering and research department which was responsible for keeping the LEGO System at the forefront of innovation. It also saw the introduction of themed sets that allowed the user to build specific models without having to figure out what they should do on their own. This was the first step towards more complicated building, and it allowed children to have a more interactive experience with legos.